Services
LinkedIn Personal Brand Management
I manage the LinkedIn presence of founders and CEOs who want consistent, credible visibility.
How it works
A five-step path to a better brand
Step 1: Initial Call
An informational phone call where I learn about your goals, audience, and point of view. Here, we define what you want to talk about and what you don’t.
Step 2: Profile Optimization
Once we’ve defined where you’re going, I review your LinkedIn page. I will send you a detailed report of changes to be made in order to better align your page with your goals. Here, we ensure that how you want to be perceived is aligned with how you are perceived.
Step 3: Content Call
An informational phone call where we discuss what to deliver to your audience. I will ask questions about your experiences, business, and anything else that may be relevant to your audience. This phone call may be combined with the initial phone call.
Step 4: Execution
After all information is collected, I will send you a content calendar with what to expect when we post.
We will also begin posting and commenting once the calendar is created.
Questions about execution may be found on the FAQ page.
Step 5: Ongoing refinement
We will continue posting, but we will adjust voice, topics, and direction as we learn what resonates.